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Building University Reputation Conference
FIU and the University of Navarra are hosting the first university reputation conference in the United States.
May 12–14, 2027 Miami, FL
Join the First U.S. Conference Focused on University Reputation
Hosted by FIU and the Center for University Governance and Reputation at the University of Navarra, the conference brings together senior communications and marketing leaders from universities around the world.
Learn how to strengthen your institution’s reputation and explore the strategic role of communication.
Program details, speakers and hotels will be announced soon.
Conference Insights and Takeaways
- A proprietary framework: the Building University Reputation Model
- Practical tools to align purpose, governance and communication
- High-level international networking opportunities
- Hands-on group work to design a strategic reputation plan
Who This Conference Is For
- Vice presidents and vice rectors responsible for strategy, reputation, communications and marketing
- Directors of communications and reputation
- Directors of marketing, admissions, stakeholder engagement and global engagement
- Leaders in public affairs and government relations
- University executives focused on integrating reputation into institutional strategy
Conference Agenda
The Student Perspective: A Strategic Lens for University Reputation
The Building University Reputation Conference combines conceptual frameworks, case studies, collaborative workshops and networking opportunities across four pillars:
University Reputation
Establish the conceptual framework: reputation, trust, legitimacy, experience, institutional coherence, and governance capacity.
The Student Perspective and Decision-Making Criteria
Understand students as prospective students, current students, and alumni; explore expectations, university choice, experience, recommendation, and the long-term relationship after graduation.
Listening, Data, and Rankings to Improve the Relationship
Analyze how the student voice, rankings, indicators, observatories, and dashboards can become strategic intelligence.
Governance, Communication, and Institutional Improvement
Translate the student perspective into governance decisions, authentic communication, continuous improvement, internationalization, and reputation strategy.
Full agenda coming soon!
Speakers
Santiago Fernández-Gubieda
Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, University of Navarra
Dr. Nathan Hiller
Executive Director of the Center for Leadership, FIU
Mónica Herrero
Vice President of Communication, University of Navarra
Inés Teresa Palacios
Director of Analytics and Consulting, Studyportals
More speakers to be announced soon.
Pricing
| Price | |
|---|---|
| Early bird registration: September 15, 2026 – December 31, 2026 | $1,250 USD |
| Regular registration: January 1, 2027 – May 1, 2027, | $1,500 USD |
Refunds are allowed at 50%, 30 days before the start of the conference (April 11, 2027). No refunds following that.
Register Now
Academic Committee
Mónica Herrero
Vice President of Communication, University of Navarra
Santiago Fernández-Gubieda
Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, University of Navarra
Anthony Rionda
Senior Associate Vice President, Strategic Reputational Growth, FIU
Dr. Nathan Hiller
Executive Director of the Center for Leadership, FIU